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On Reddit, on Tiktok, and in countless reviews of the products, repeat one request with a louder voice than the rest.
LululeMon lovers did not ask for new fabric colors or promotions – they just wanted a solution to what they saw as a major design Gulf.
Related: Alo Yoga shoppers seem to be a big problem
The case was frustrating enough to make some customers resort to competitors. Many have turned into solutions, with strategic and viral underwear simply to avoid them.
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Now, after years of complaints and DIY reforms, the Activewear giant does something about it.
Photo and colon source; Shutterstock
LululeMon Alin Lemgings Get a long -term update
As long as LululeMon manufactured his favorite reassurance, the front seam was a source of frustration of customers.
In forums such as Reddit and in reviews on the company’s website, fans described the petition as uncomfortable and uncomfortable – some of which go to the point that it destroys an ideal product otherwise.
Searches for “No Front LEGGIGIGS” escalated on social media, where creators compared the famous brands that have already caused change.
Related: LululeMon faces the increasing challenge of Copycat/DUPE brands
One of the most alternatives you talked about? SEAM version of colorfulkoala. Personally, I tried them – and while they started strongly, in my experience, they quickly lose the shape.
Now, I have finally dropped LululeMon.Alignment, no line“Legging. Yes-it is clear that it is free of seam.
Finally, LululeMon gave a distinctive and best-selling basic, as she has long requested promotion fans-it’s time.
LululeMon changes a significant change with the high competition temperature
This was not just a design update – it was a business step. LululeMon needs to introduce something new that would prevent the most loyal shoppers from drifting. Although the alignment is to be such the main player, this update strikes as it is neglected.
The brand felt heat from Alo Yoga, Gymsharak and Tiktok Lovers Amazon Copycats, all of which offer options free of front seams for years. LululeMon knows that once the shopper finds a cheaper pair that looks good and feels satisfied enough, they may not return.
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The alignment of legacy is not just popular. They are a cash cow. In 2024, LululeMon 10.6 billion dollars in total revenue – a 10 % increase over the previous year – with 63 % women’s products, achieved, according to the latest company. The annual report. The company also saw 12 % increase in total profits to $ 6.27 billion, and net income increased by 17 % to $ 1.81 billion.
By finally listening to the base of its customer, LululeMon makes a statement. This is the company’s way to say: We hear you, and we will not let another brand steal your loyalty.
There are no alignment lines already causing online noise. And let’s be real – they are likely to be in a shopping cart.
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