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When I was in college, I had a room colleague spent a classroom in Europe; She returned to California with her German boyfriend and a jar of Nutella.
This was years and years ago, before the producer was available in Costco and every other grocery store in the world, the widespread spilled cocoa has become a treatment that we had to search for in specialized markets.
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Nutella has been a major element in my home to a large extent since then, and it has been a famous brand throughout our decades ago. Also, it is no longer limited to spreading. There is an ice cream and Nutella biscuit, along with a vegetable version of the plants.
Perhaps because it feeds on comfortable classic foods while its sales were during the epidemic, Nutella sales have multiplied almost since 2020, according to the company.
As the recipe remained, as the product was invented in 1964, with the exception of one.
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In 2017, Ferrero, the Italian company that manufactures Nutella, admitted that in Europe, a new recipe contains more skim milk powder and the least cocoa. The change increased the sugar content and slightly reduced fat content. It also made people angry.
People moved to social media and expressed such panic.
But in the years after this, the company calmly continued to expand its presence in the United States through a series of acquisitions, including Blue Bunny and Halo Top Ice Cream, Power Crunch, and protein snack marks. It also built manufacturing operations in the northern Illinois, according to a report in Food treatment.
Photo and colon source; Justin Sullivan & Sol; Gety pictures
Nutella gives Americans what they want: peanuts
The company is now preparing to launch the first new flavor in the history of the 61 -year company.
Nutella fans do not need to worry that the company is tampering with perfection. Instead, they should be happy that the company launches a new version containing peanuts.
Nutella Peanut has been created taking into account the beloved North America. According to the US Department of Agriculture, peanuts represent 65 % of nuts in the United States (yes, although peanuts are lords). This is approximately 8 pounds per person annually.
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Ferrero hopes that this liberation and the new flavor, which took five years to perfection, will enhance more growth in the North American market.
Nutella Peanut will be similar to the traditional spread, but it is made of cocoa mixed with roasted peanuts instead of hazelnuts.
The new growth product is expected to feed us
This was not a cheap endeavor. Ferrero spends $ 75 million to launch the product, which was developed by Ferrero Food scientists in Europe.
Nutella Peanut will be produced exclusively in the United States, however, in a former Nestle factory that is subject to a transformation, explains part of the company’s investment in Nutella Peanut.
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The new spread “really shows focus [the company has for] Seth Gonzalez, director of marketing in this field, said to the growth they want to see in this market. Fooddive.
It was a beautiful journey for Ferrero yet, because it has grown to a The first three dessert company in the United States
The American company has so far avoided the recession like Hershey and Mondez recently in sales.
Believing to say that the work is spreading well for the Italian sweets giant.
The peanut Nutella is expected to hit the shelves in the spring of 2026.
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