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In 2020, it seemed that the marriage was made in heaven when I drew my home ((Olta)) And a goal ((TGT)) It has announced a partnership that includes the situation of Ulta stores in the targeted sites, a concept called “Shop-in-ahor”.
By 2021, Olata Buiti first appeared in more than 100 targeted stores in the country and on Target. By the following year, each of the retailers expanded their partnership by implementing this concept in 250 other targeted stores and announced their goal in building about 800 stores in the store over time.
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During a profit call in August last year, then Jamal Al -Jamal Operations Director Kisia Stellman said that the company’s partnership with Target is “growth growth” and is still on the right path to reach this goal of expanding more than 800 targeted stores.
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“I think it is really supposed to be approximately 4 million guests who have linked the beauty of Ulta and the loyalty of the target circle together,” said Stelman.
Last year, Ulta Beauty appeared in 101 new targeted sites. Currently, Target runs approximately 610 ULTA stores in its stores.
Ulta Beauty criticizes the brake
Despite this recent progress, Steelman, the CEO of Ulta Beauty, announced that the retail dealer stops his goal of expanding more targeted stores.
“In a joint partnership with Targt, we made a decision really wandering in stores in excess of 600 open stores this year and really looking at” How do we continue to increase efficiency and benefit from learning that we had to really open the value of each of us together? “
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She said that this step will create a “greater value” of the goal and the two firsts, and confirmed that the retail seller did not announce additional plans for additional stops in 2025.
Ulta Beauty’s decision comes after he revealed in his fourth -quarter profit report that its net sales decreased by 1.9 % on an annual basis during this quarter, its operational income, and the company’s profit fell after expenses, by about 5 % on an annual basis.
During the profit call last month, Ulta Beauty reported that it works in a “dynamic environment” that gradually “causing” consumer spending. “
The target faces controversy amid Ulta’s beauty partnership
Ulta Beauty’s stoppage to expand to more targeted stores also came during a period when the goal was in the midst of controversy after re -diversity, fairness and insertion in January. As a result, Target faced a 40 -day boycott of consumers in March.
According to modern data from Placeer.aiTARGET feet in stores last month decreased by 6.5 % on an annual basis.
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It also faces another threat to boycott by Union Usa, a group that was recently organized or “economic power outage” for large companies worldwide, such as Amazon, Walmart, Nestlé, etc.
According to the group’s website, it targets the major companies that are claiming to “raised prices, raised workers wages, and their jobs in using external sources while wearing standard profits.”
The targeted boycott is to be held from 3 to 9 June.
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