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When you think about fast food, it is very impossible not to photograph the famous McDonald brackets.
McDonald’s has a presence in the neighborhoods, along highways, and anywhere you may imagine. Although it is not fully known as Food Food, it is difficult for you not to like Big Mac juice and side arrangement of salty potatoes.
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But despite its popularity, things were not completely pink for McDonald’s. During its last fourth quarter, the company witnessed a decrease in comparaable sales by 3.6 % on an annual basis.
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A large part of this can boil to changing consumer habits.
The inflation was stubbornly fixed, and forced people to change the way they spent their money.
Despite McDonald’s ((Associate)) It is famous for its relatively economic list, it is still cheaper in cooking at home rather than boasting about eating abroad, even from the fast food group. So it is not surprising to see a noticeable decline in sales.
Photo and colon source; Ecayan & Sol; Getty Images
McDonald’s make changes in the menu to restore customers
A company like McDonald’s can grow easily with satisfaction and rely on its trial and real list to keep customers coming through its doors. But it’s not like McDonald’s was sitting and not trying to do anything.
Instead, McDonald’s recently introduced the McVALue list that includes a 5 -dollar meal deal. The new menu also offers one purchase, add one for $ 1 with breakfast deals and other common elements.
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McDonald’s has also made strategic changes to the formula assortment. She recently announced that it will provide new drinks inspired by its Cosmc factors.
In addition, the famous chain Wack Wrap can rejoice, because McDonald’s also plans to bring McCRISPY strips to the menu. Although it is not yet widely available, the plan is to make it available in most McDonald’s sites by the end of 2026.
McDonald’s depends to add a common list
While McDonald’s may be a well -known name in burgers, fried potatoes and chicken space, it is not exactly a hot point for sweets.
Certainly, there is nothing like the delicious McFlurry to cool on a summer day. But for the largest part, McDonald’s is located in the dessert category.
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For this reason, it was logical that McDonald’s cooperated with Krispy Kreme to offer famous cakes in the chain in selected restaurants. The partnership was useful for both parties, allowing Krispy Kreme to increase sales while enabling McDonald’s to provide another sweet option.
McDonald’s has served Krispy Kreme ((Dnut)) Cakes since late 2022. But there were business plans to present these cakes at the national level, with the aim of making them available in all American McDonald sites by the end of 2026.
But now, Krispy Kreme has decided to stop this offer.
“The two companies are closely participated in to support implementation, marketing and training in providing a great experience for consumers. However, after the launch of the initial marketing, we see the demand decreased below expectations,” said Josh Charlesworth, CEO of Krispy Kreme.
Charlesworth also said Krispy Kreme and McDonald “are re -evaluating our publishing schedule together while we are working to create a profitable business model.”
As of March 30, about 2,400 McDonald’s sites were only Krispy Kreme in the list, leaving most of the 13500 American sites in the series waiting for this addition.
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Of course, it is likely that it will harm a vehicle in the McDonald’s Chripe Krispy Kreme more than the burger giant. But it is a great loss for McDonald’s as well.
As sales decrease and consumers need the reason for spending money in restaurants, keeping the beloved sweets away from the list may clarify the troubles of McDonald’s in the coming quarters.
Fortunately, although the series has proven its ability to adapt to its list and innovation. Certainly, it has the resources needed to follow similar partnerships that can give customers a completely new reason for stopping.
