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Paris Hilton was never known as being on time – unless we were talking about red carpet.
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Now, the original influence is released backgrounds again with a new project that feels a deep personal and strangely late.
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While it took control of the pop culture once and helped form the plan for the modern brand of celebrities, this time it reaches a direction that reached its climax years ago.
And the space in which you enter? It is packed with A clips like Rihanna and Kylie Jenner, who turned their names into billions of dollars.
Paris Hilton enter the crowded skin care industry
On May 7, Hilton officially launched Barifi, a luxury skin care line that she was developing quietly for two years with co -founder Alexandra Marsh.
The “Futip-Forward” brand is for people who are “always”-supported by INPHINITE YouTH â„¢ technology, a special mixture of peptides, antioxidants, and fermented extracts. It targets fatigue on the screen, environmental pressures, and studying a lifestyle in a quick -minded lifestyle.
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If this stadium looks familiar, it is because it is. Rihanna and Kelly Jenner launched their skin care brands in 2020 and 2019, respectively, respectively, as a tone of celebrity -backed cosmetic lines, which also included Brad Pitt, Tarafis Parker, Hayly Bieber and Selena Gomez.
So what makes the Hilton line different? According to her, it is a mixture of advanced science and living experience.
“I know what is always like to be,” Hilton said in the brand. press release. “Two years after the development of ParÃvie, I wanted to create something that enables those moments that we take for ourselves.”
Can Paris Hilton stand out with Parvi in ​​a saturated market?
The timing is curious. Celebrity skin care exploded in late 2010 and early 2020. But in 2025, consumer doubts are higher, crowded space, and even the Legacy beauty brands are struggling for excellence.
According to Statista, the global skin care market is expected to reach $ 198.35 billion in 2025, with a fixed annual growth rate of 3.53 % until 2030 – proven that there are still serious money in the good appearance.
But the opportunity brings saturation – especially in the famous and luxury space. New brands are now competing with old giants, influential empires, and technology experts.
Hilton is betting on her story still echo. ParÃvie puts himself more than skin care: it is rituals, lifestyle and a science -backed solution for a non -stop life. Its first six products aim to achieve results without excessive procedures.
There is also a bid component. ParÃvie will donate 1 % sales to support women by granting wellness and community programs.
Whether it will fall with consumers unclear. In the true Paris style, only time will determine whether this is “this hot”.
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