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LululeMon was not a silent seating mark.
It continues to get rid of the athleisure market with unexpected decisions and innovative product drops, constantly maintaining the fans on their toes.
Related: LululeMon quietly emphasizes a major change in the product, and the fans are happy
But this time, the LululeMon advertisement is not just a fashion statement; It is a major transformation in the strategy.
Fans learned something big. The company accelerates its global expansion of the rapid store, but the huge size of the plan may mean the big risks – and the main rewards.
Photo and colon source; Costfoto & Sol; Nurphoto via Getty Images
LululeMon makes the aspiration global expansion step
In a sudden statement, LululeMon announced plans to open between 40 to 45 new stores all over the world in 2025, which greatly increases his presence of bricks and mortars.
This aggressive step includes at least 10 to 15 new stores in North America, as well as a great expansion in China, and ambitious entrances in many unused international markets, including Italy, Denmark, Belgium, Turkey and the Czech Republic.
According to a retail diving report, this strategy will enhance the retail field shots in LululeMon by approximately 10 % in just one year.
Related: LululeMon faces the increasing challenge of Copycat/DUPE brands
In addition, the brand also plans to about 40 “improvements”, which includes expanding the size of the current sites.
The expansion comes in the aftermath of a strong quarter. In the fourth quarter of 2024, LululeMon reported a 12.7 % annual leap, amounting to $ 3.6 billion. Even without taking advantage of an additional week that year, net revenue increased by 8 % and its international companies increased by 20 % – a clear sign that the global brand access is gaining strength.
LululeMon growth strategy indicates that it doubles international markets where momentum is stronger, and material stores remain a major part of that plan.
Will the fruits of the international LululeMon play?
Rapid expansion can be profitable, but it also carries a great danger.
LululeMon’s competitors, especially Alo and Vuori, began to follow the global expansion, which puts the brand in the midst of the disputed lands.
However, this step can provide a great reward, benefit from areas that suffer from a lack of services and achieve new growth at a time when the North American markets are ripen.
For masses and investors, the reward can be great: new stores, new energy-long-term growth deserves any short-term disorder.
One thing is clear. LululeMon not only expands; It carries out a global power game.
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