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From time to time, the products that develop the follow -up of the sect come. In the world of athleisure, for example, it comes to LululeMon and Vori.
Then there are small clothes – loved and focused by women all over the world. Perhaps there is no woman in America who does not have at least one dress of his body in her underwear.
The Kim Kardashian Skims toured most of the attention in this field since the establishment of the company for the year 2019. But for 20 years before Skims, there was Spanx.
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SPANX was founded in 2000, and intermediate underwear soon became flat for women everywhere. The product brought a modern sense of the types of waist and underwear that have been present since 1600 BC
The Spanx Sarah Blackley (which is a dynamic marketed) was very successful because it would not take “no” to get an answer from luxury retailers such as Bloomingdale’s and Nordstrom. Then he caught the attention of Opera, and the rest is “Heristore”.
The founder of Spanx Sara Blakely moved from lingerie to shoes
In the FORBES profile that appeared soon, Blakely became a billionaire thanks to Spanx, she shared the reason for her inspiration to give Shapeear update. The reason was a common problem: Players Bastis, which stimulates sweat, had to wear her career early in her sales.
She also hated the way the pollinated toe holds from open shoes. Meanwhile, I noticed that spare parts located on top of control got out of the inner dress lines and say she made her body look more stable.
So when Blakely wanted to wear a pair of creamy color pants into a party but she didn’t want to see the inner dress lines, the feet were cut off from a pair of pantyhose and wore it under it. “Her belt in DIY did not appear lines, but they opened my leg all night. I remember I was thinking,” I must know how to make this. “I was never working in fashion or retail.
Today SPANX is to get rid of the Band-AIDS deposit for dressings: a brand meaning category. Blakely Spanx sold in 2021 for $ 1.2 billion and moved to solve another problem: uncomfortable daggers.
The American Patent Office refuses to request the name “Sneex”
After spending nearly a decade in developing a high heels being marketed to be comfortable like a sneakers, Blakely Sneex released in 2024.
The shoe aims to make wearing high heels harm less, partly by providing a wide space in the toe box.
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As shown in Footwear News, high -heeled pumps “often need to balance with the middle of the foot not supported by the shoe, but Sneex is designed to communicate with the entire sole.” Most of the heels also force its wearer to balance most of its weight on football and only 20 % on the heels. Sneex, on the other hand, balance between 50/50 weight.
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Whether SNEX will be the continuous solution to a common problem that is still unclear, but it seems that the shoes have a handful of celebrities, including Gayle King and Reese Witherspoon. The shoes are not cheap. The husband starts from about $ 395. It is currently available in six different styles and about ten colors.
Regardless of the extent of the shoe design, however, the US Patent and brands office (USPTO) Sneex brand refused Because of the “possibility of confusion”.
According to USPTO, the name is very close to “Sneak”, another clothing company that sells clothes, shoes and hats.
Uspto blocks a brand when you think consumers can be confused about the source of the product.
Sarah Blackley has three months from the date of USPTO (February 18, 2025) to respond.
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