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Since its establishment in 1971, Starbucks has been famous for high -quality coffee, which helped her to become the most popular cafes and the largest café in the world.
However, over the past few quarters, Starbucks have struggled with continuous Low sales And the slowdown in the store, which prompted it to develop a transformation strategy to increase sales and restore the market share that had once.
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The increasing competition, unexpected economy, and the continuous consumer trends were constantly some of the factors that the company attributed to its slowdown.
Related: Starbucks CEO announces a major update of the transformation plan
To restore work to the right track and restore its throne as a higher chain, Starbucks wants to outperform all competition by expanding the drinking beverage portfolio and entering a better category in favor of two new productive lines that can be enjoyed anywhere and at any time.
Starbucks enter the canned energy drinks market
Although coffee is Starbucks ((astonishment)) Specialization, the company made an effort to diversify its offers by offering other non -national drinks, such as Lemonades, Refrensers and Teas, to its list.
However, the most recent generations are not interested in coffee like the older generations, as you choose energy drinks like their favorite drink when you need to pick up instead of the traditional “traditional” cup of atmosphere.
Energy drink industry Growth In the United States, it reaches $ 19.2 billion in 2023. However, it is still expected to grow by 8 % annually and its value is about $ 33 billion by 2030.
Related: Starbucks removes the favorite of the fan, shocking customers
To adapt to constantly advanced consumer trends, Coffee Giant unveiled Starbucks News Energy, a sparkling power drink that provides hydration and gives an energy batch without unnecessary calories or sugar that most competitors tend to eat.
This new drink comes in three fruits: lemon juice, raspberry, tropical peaches, and watermelon. It contains 160 mg of plant -based caffeine and frankly of sugar for a total of five calories.
“We always maintain a pulse over the latest consumer trends and preferences to ensure our continued development of the Starbucks ready -made drinks to meet the demand for consumer,” said Jennifer Wong, Vice President of Starbrex, Jennifer Wong.
The new Starbucks Ited Energy company is available in grocery and comfort stores, national retail dealers, the country’s gas stations, as well as online.
Starbucks remains with the new Starbucks Frarabusino Light
Starbucks feet Frappuccino To the United States list in 1995, classic coffee flavors and mushha flavors. Since then, this drink has become one of the most popular in the menu due to the smooth Frape fabric and a wide range of sweet flavors.
Since Frappuccino has been a profitable element for Starbucks since its inception, it has finally released a packed version in bottles after only one year and expanded its scope by making it available in almost all grocery stores in the country.
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However, although frappucinos is delicious, it is full of sugar and thermal intensity. Therefore, Starbucks decided to expand its offers by developing a new version better for you.
The new Starbucks Farabuchino Light cafes company launched a new addition to its packed line in the beloved bottles. It is still characterized by a distinctive coffee and a sweet flavor, however it does not contain added sugars and 100 calories only per unit.
The new ready -made drinks of the drink comes in three flavors inspired by the generation: caramel of sea salt, creamy vanilla and double chocolate. All of them can be purchased in most grocery and comfort stores, national retail dealers, gas stations, and online.
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