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People love to say that even the worst pizza is still pizza. Technically, this is true because we do not have a real standard of what is considered a pizza.
You can call the giant lasagna pile on a shell, Chicago pizza, and nothing prevents people in Stoufer from calling the French bread pizza.
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It is a very loose term whose borders are pressed with the contents of the frozen pizza corridor. This seems to be one of the most competitive spaces in the grocery store where there are a lot of competitors.
You have chains like California Pizza Kitchen, where you bring a copy of the pizza to the grocery store and you also have players who have built a reputation in space like Digiorno.
Frozen Pizza is a very difficult market because even some less players like Red Baron and Elo have been present for decades.
It is clear that some frozen pizza is purchased into nostalgia and not because it is really good. Since most frozen pizza is eaten by children, the criteria are low.
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Storming space, however, incredibly difficult. There are not only dozens of brands fighting for the freezer, but each grocery chain has its own brand.
The launch of the new frozen pizza requires a way to circumvent. Two major national brands take completely different approaches to take advantage of a bad reputation to become frozen pizza players.
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The legendary sauce brand adds a pizza line
Ragu has been present since 1937 and the famous brand is still common today. It is a brand to meet the basic sauce needs fighting with PreGO to get the highest position in “I make pasta for a large group and I want to be fine.”
Now, the well -known company as one of the basic brands of the basic sauce launched any real feelings around it, its own line of frozen pizza. The company has made a partnership with the Palermo Villa, Inc.
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“This innovative partnership is a natural extension of the current sauce collection of the Ragu brand, which provides wonderful, suitable foods, which work in the family at an affordable price, enhances the Ragu Brand’s commitment to its true Italian heritage and create delicious foods that all family members enjoy.”
Ragu has been affordable for everyone at a time when some brands rose up top sauce to $ 10 per point of a jar price.
The new Ragu Frozen pizza will be available in the chosen retailers, with the proposed retail price anywhere from $ 4.99 – 6.99 depending on the site and the market. The line includes:
• Rajo cheese pizza: The sauce inspired by Radio-engraved tomatoes and traditional spices on a pizza cortex, which is covered with rich cheese, rich mozzarella, redolone and white cheese.
• Raju Mix pizza: Pizza cortex, a pillow topped with a sauce inspired by the Raju, the engraved tomatoes, the traditional spices, the full luxurious mozzarella, the Italian sausage, and the slices.
• Pizza hesitant pizza: The sauce inspired by the Raju, the electoral tomatoes and the traditional spices on a delicious crust in the style of pizza covered with mozzarella from the complete tiles and the delicious.
• Ragu SuPreme PizzaPizza -style shell covered with tomatoes inspired by the sauce inspired by the ravo and traditional spices, whole milk mozzarella, Italian sausage, pepper, as well as a colored group of green and red pepper, black olives, and onions.
The famous snack chip add the pizza line
Taco Bell learned that snack chips are more diverse than we might be believing. While Doritus benefited more than that, the wonderful people in Cheese-also played them.
Like Ragu, Cheez-IT also shared with Palermo Villa. Its partnership has led to the frozen Pizzza Cheez-Iit Frozen, the original 12-inch Cheez-IT shell, highly self-made, and manufactured, “associated with your favorite bibtza to remind you of the non-corresponding flavor you love.”
She owns Cheez-Kellanova, which has used Beanstalk Global Global Food and Beverage Christ to create partnership.
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Cheez-Frozen Pizza is now available at the proposed retail price of $ 6.99.9.99 and can be found in the country-level retailers, including Kroger, AHOLD, Heb, Winn-Dixie, Wegman’s and Food City. The product starts in May and will expand widely by August.
The Cheez-IT pizza collection includes:
- The four Italian cheese: A pleasant mixture of whole milk mozzarella, yellow cheddar, barmesan, and Roman cheese with Marinara sauce over the original compact flavor.
- BiberoniMoosarilla includes whole milk, yellow cheddar, brubronie, and marinara sauce over the famous flavor cortex, from the original crunchy flavor, this flavor is certainly satisfied with the desire for classic pizza.
- Supreme Chedder JackA strong mix of Peppperoni, Italian sausage, green and red pepper, black olives, onions, yellow cheddar, Monterrey Jack, and Marinara over the cortex with thin flavor flavor, and comfort.
“This begins with a dandruff that resembles the large flavor-crunchy fracture, and cheese, in the form of a square. Then top it with the favorite layer of clients that completely complement the crust,” said Nick Valuca, chief innovation officer in Palermo.
