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When I was a child, I didn’t care much about red, green or yellow snacks.
It was always blue for me-blue-aid, Blue Jell-O and Blue Freezer. If it seemed as if it could smoke my tongue and destroy a white T -shirt, I wanted it.
Related: Hershey combines two beloved products to make a dream snack
Even if I no longer eat this type of food anymore (my full health daughters now), the Internet’s love for blue things is alive and in good health.
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For years, lovers of a snack of the classic fruit of the brand to release a completely blue package. They were transferred to Reddit, sorted through hand boxes, and passed tiktok with exciting classifications of the best flavors (read: Bluest).
Now, after increasing the demand online, their dream is finally fulfilled.
Photo and colon source; Shutterstock
Mills General, Gushers gives fans what they want
In response to the growing online mania-a 30 % increase in signs via social media-the brand behind the favorite light meal for worship launches its first blue box ever.
The new Gushers package includes the knowledge and love of nostalgia to nostalgia, as well as the flavor of the sour blue berries, inspired by the current Tiktok Trends and Claze Clase Clase online.
Stephanie, a lens, director of the Gushers brand’s trademark, described the pressure of the fan as “impossible to ignore it.” She said that the launch would not be present without “the attractiveness of the energy that they brought to every publication, comment, and participation.”
Related: This ascending trend scares the alcohol industry
And only in the absence of a completely blue version, the brand has become a full internet position with the fantastic Tiktok story entitled “The Legend of Blue Gushers”. This is followed by the mysterious “Dr. Max Gush” and the legendary Ridge mountains, where only rare blue packages are supposed to be found.
The 10 -year -old screams with joy.
GENERAL MLLS is betting on Gushers Momntum
Besides the service of fans, this step has a serious commercial meaning.
According to Celsinic, while the total snack sizes decreased by 1.7 % due to high prices, fruit snacks were one of the few groups that showed at least flat or positive growth. By combining nostalgia with a new acid development, this decrease is not just fun – it is strategic.
The way the brand presented-is not only a press statement, but with the full Tiktok story-explains how CPG has started taking the trends led by fans seriously.
It is no longer only about taste. It is related to society, the internet culture and nostalgia that strikes the right note in a timely manner.
Whether you are a child, a candy coat, or in blue-it is difficult not to like this step.
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