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The match group ((Mtch)) That has famous dating applications such as Hinge, Tinder, OKCupid and Match.com, notes that young consumers love their applications.
In the profit report in the first quarter of Match Group for the year 2025, it revealed that the number of 5 % paid wage users on an annual basis during this quarter. Also, the company’s operating income, and its profit after the expenses, reduces 7 %.
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During the profit invitation on May 8, CEO of Match Group Spence Rascoff said that the recent challenges of the company “are primarily due to the lack of innovation, and we failed to identify the younger demographic changes, especially the Gen Z and what they want.”
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He also stated that Tinder, the pioneering dating application, specifically loses its suitability among young consumers.
Rascoff said: “A decade ago, Tinder was a staple of countless cards as it erased the left or the right switch to assess the attractiveness of the image you look at,” said RASCOFF. “This has succeeded well 10 years ago, when there was more than one delivery culture, when smartphones were new, and when there was a modernity about this type of feature, but with the advancement of the millennial generation and as General Z entered in our sweet place, this product has a lower resonance, and Tinder is less than the product market today of the past.”
The match group makes a harsh step to reduce costs
Since the Match Group applications lose its popularity, the company narrows the increase in consumers, and this first includes a fundamental change in the workforce.
RASCOFF said that the company plans to establish 13 % of its operating power in an attempt to become “more intelligent, more focused and better, allowing decision -making faster.”
With this step, RASCOFF said that the company will specifically reduce management layers, including about 1 in 5 managers. The Match Group will also close an unspecified number of open job roles and will reduce operating expenses in areas such as technology, data services, customer service, moderate content, media purchase, etc.
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Match Group expects to generate $ 100 million of annual savings, including about $ 45 million this year, through these efforts.
“The best technology companies are working in the first product creator,” said Rascoff. “Few of layers, faster implementation, and culture focus on creating value through innovation.”
Dating applications lose their calmness among young consumers
The transition from the Match Group group comes during a time when many young consumers feel burning through dating applications.
According to FORBES Health/OnePOLL reconnaissance Last year, 80 % of the millennial generation who use dating applications often say that they often feel burning on these platforms, while 79 % of the Gen Z app return to the same message.
“People with fatigue from dating applications are exhausted from constantly interviewing new people, failures of failure, and lies,” said Dr. Rufus Spann, in the poll. “Over time, unfortunate risks on the dates due to the loss of hope can cause dating and finding the right person.”
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About 40 % of the respondents in the poll said that the biggest cause of their burning is to use applications was due to their inability to find a good connection. Also, 35 % said they felt “disappointed” by people, while 27 % said they were refusing.
University students recently gave dating applications. According to reconnaissance From Axios and Generation Lab in 2023, 79 % of college students and graduate studies in the United States said they did not use any dating applications even once a month. Most students also said they preferred to meet someone personally.
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