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Verizon ((Vz)) She left the continuous high prices, some of its customers are frustrated and ready for defects in the competitors of the phone company.
Verizon has already announced major price increases this year, which is April only. In February, the MYPLAN and New Verizon Plan Loves monthly prices were officially increased due to “high operating costs”.
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By March, it quietly added a brochure to its website on the website, which warns customers from four to 20 lines, the monthly price of Verizon Mobile Pray Multi-Device and Verizon Mobile Secure Multi-DeVice increases by $ 8 on March 27.
Related: Verizon moves desperate to lure the fleeing customers
In the midst of these price increases, Verizon appears to make a peace offer to customers by announcing a generous new deal. Customers, however, should go ahead with caution.
The last Verizon offer has an unpleasant surprise
The phone company has announced a three -year -old price locking, which is presented to new and current customers who have Myplan and Myhome network plans.
Customers will be registered automatically in the deal, and if they choose to change their MyPLAN account, the price reset for another three years. In addition, Verizon also provides customers for a free phone and internet when trading.
Related: T-Mobile hopes to restore angry customers with generous performances
“We are committed to connecting what our customers want and need, and providing more control, value and simplicity,” Sweimanarayan Sambath, CEO of Verizon, told consumers in a press release. “For this reason, we are proud to provide this pioneering guarantee in the industry: a 3 -year price lock via mobile and home, which provides peace of mind and a free phone on all myplan, giving customers more value.
Despite the generous deal, Verizon warns customers in press release “Taxes, fees and privileges” are excluded from ensuring prices for three years. This keeps the door open to Verizon to continue collecting monthly bills by walking for long distances or lowering monthly discounts, as I did with the Autopay discount in October.
Verizon was faced by a lawsuit during the monthly fees
Verizon recently faced a controversy over mandatory monthly fees adding it to the bills.
In December, the phone company quietly increased monthly fees called administrative recovery fees and Telco by $ 0.20, which angered customers. According to the company’s website, the fees help “formulate and restore some direct and indirect costs.”
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Last year, Verizon faced a collective lawsuit for “misleading” customers about the purpose of the fees. Customers also claimed in the lawsuit that fees were not disclosed by the monthly price of their wireless plans.
“The first time that Verizon clients can learn about the existence of administrative fees, or the amount of the charge, it is on customer bills, which they begin to receive only after registration for wireless service and they are financially committed to buying and cannot cancel without a punishment,” the lawsuit says. “Then Verizon is overlooking or distorting the so -called administrative fees on customer bills to enhance their scheme.”
Verizon ended with the lawsuit in October for $ 100 million.
More increases in Verizon prices may be on the road
The new price locking guarantees from Verizon after SAMPATH was hinted during a profit call in January that more price increases may decrease this year.
“We cannot, of course, comment on future prices, but we will search for the place where we see a decrease in low input prices, and most importantly, the value we offer to customers,” Sambath said. “Over the course of 2025, the procedures we have already in the voltage are. More than a billion dollars of the growth of our service revenues have already baked with those prices.”
Sambath also said during the call that the customers “feel very comfortable” with the company’s prices.
“We had four main prices in 2024 [and] “We had two in 2025, because we offer more value to our customers, and they feel very comfortable with our price structure,” Sambath said.
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