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Within a few days of its release, the game had sold over 10 million copies and generated significant revenue.
The success of the game not only proves the quality of the game, but also acts as a catalyst for a number of industry sectors, such as gaming hardware and e-commerce.
Many stocks are expected to benefit from the game’s stellar performance, according to analysts at Citi Research.
“We expect the title to attract a relatively higher mix of hardcore gamers compared to tactical and casual/platform-based games on other platforms,” the analysts said.
Tencent Holdings (OTC:) Limited, which owns a 5% stake in Game Science (the developer of Black Myth: Wukong), is expected to directly benefit from the game’s success.
In addition to its equity stake, Tencent’s ecosystem, including cloud services and social media platforms, supports the game’s distribution and marketing.
WeChat and QQ, where gaming-related content has seen a huge surge in traffic, could benefit from the game’s success as Tencent consolidates its dominance in the Chinese gaming industry.
alibaba Google’s (NYSE:) Tmall platform has seen a significant increase in gaming-related sales, especially hardware sales.
The game’s high system requirements have led to increased demand for new PCs, laptops, and gaming consoles, with Tmall reporting a 100% year-on-year growth in merchandise value sold for PlayStation 5 sales.
This increase is not limited to gaming consoles; there has been significant growth in sales of other gaming-related goods, such as laptops and peripherals.
This trend is likely to continue as more players look to upgrade their equipment to fully experience the game.
JD (NASDAQ:).com also benefited from the game’s success, with a significant increase in searches and sales for gaming devices.
The platform has capitalized on this trend by hosting livestreams focused on hardware that complements Black Myth: Wukong, such as Alienware laptops and PS5 gaming consoles. JD.com’s focus on high-spec gaming gear makes it well-positioned to meet the continued demand driven by the game.
Huya (NYSE:), a leading game live streaming platform, has seen a significant increase in viewership and engagement thanks to Black Myth: Wukong. The game has become the most-watched game on the platform, with millions of users following the game.
This increase in traffic not only led to increased ad revenue, but also increased tips, with Black Myth: Wukong becoming the most tipped game in the platform’s history.
This association is likely to continue as the game remains a popular topic within the gaming community.
The game’s cultural impact extends beyond gaming to tourism. Many locations in Shanxi that feature in the game have recorded significant increases in tourism, with some locations seeing ticket sales triple.
Online travel agencies such as Trip.com (HK:) and Meituan, which offer travel-related services and local experiences, are expected to benefit from this surge in interest.
As more players seek to visit these in-game locations, these platforms are likely to see an increase in bookings and related services.
